"I think the whole thing of internet access of tracks, you know there is a set of people who buy music and set of people whose culture is not to buy music.
"I mean it wasn't in my everyday culture to go to HMV, I couldn't afford that.
"But if it's going to work, everybody has to do the same thing."
Universal and Sony were the first two record labels to try out On Air On Sale back in January.
The idea was it would help stop piracy and would be exciting for music fans to be able to buy as soon as they heard a track on the radio.
Chipmunk disagrees,
"I think in terms of trying to stop piracy, it's hardly rocket science. You target the pirate not the artist.
"You need to shut down the pirate websites to stop people downloading for free."
You ;d like one way or another....but I think the other way is better...the people that suffer from on air on sale are the people who don't have core fan base and actall a rely on the song being a hit....and gravitational radio play in thea nticipation impact of the first week of the sales...i can see indie bnads kind of suffereing from on air on sale thing...but a monster like gaga she;s cool regardless her impact whenbeet hy press play foes banans...im doign iot now with my siongle out n ow 2 weeksmu sinlge is like 30 something on itunes......it was like minus 200 so the gradual buil;ding is but I'm cool with that...but I think it shoudl be one way or anther with all record labels...
As an artist you want as many people as possible to hear your music...so I don't sincerely believe that leaks cause a hinderence.
It's been a big learning process...I think in terms on air on asle thing to stop piracy...it's hardly rockey science to think if you wanna stop piracy u don't target the song u target the pirate....don't go to the artist
Letting the fans know how the system works....it would be better if everyone did it.....then it would be fair....not fair to have some artists who have 6 weeks promotion....i actually sincerely would prefer it to be the other way...some people are doing it and some people ain't it....you got to let the fans know....they can't understand if your single is out and it hasn't had much impact, yet somebody elses has but they don't know that one had six weeks of promo....the fans actually don't know why...
You ;d like one way or another....but I think the other way is better...the people that suffer from on air on sale are the people who don't have core fan base and actall a rely on the song being a hit....and gravitational radio play in thea nticipation impact of the first week of the sales...i can see indie bnads kind of suffereing from on air on sale thing...but a monster like gaga she;s cool regardless her impact whenbeet hy press play foes banans...im doign iot now with my siongle out n ow 2 weeksmu sinlge is like 30 something on itunes......it was like minus 200 so the gradual buil;ding is but I'm cool with that...but I think it shoudl be one way or anther with all record labels...
Making the fans know;...I can have a single that comes out on april 30 and someone else whos been on air 6 weeks ....but they xome out on same day ....the one that's been on air will have a rush of sales...
to target piracy you need to target the pirate not the artist you need to sht down the pirate websites to stop people downloading for free,,,
It's like dvds who do you target the film company or the woman selling the dvds?
what would you like to see....
I think how it was before was absolutely working.,,,everyone was doing it that way.....what was the problem why did it change,,,,,? if it is going the on air on sale thing....then every label should do it so the general public understands how it works...
Earlier this year Jesse J told Newsbeat that on air on sale will help fight against music piracy.
She thinks it will help in the fight against music piracy.
"I understand power to the people but everyone has to make a living," she told Newsbeat.
"I've had a lot of people rip music off YouTube but I won't be able to make another album if no one buys this one. That's what the fans have to realise.
"For me to be a good artist, you have to be a good fan. If you steal music I can't then give you more because I'm not proving to the label that I'm someone that's going to earn them money for them to keep me."
Originally it was sony and universal that changed their policies hoping that everyone in the industry would follow including independent record labels. But that hasn't been the case, and that's why Chipmunk think it's unfair:
