Winning younger audiences

Young people have grown up with more ways of finding and consuming news than any generation before them. In this episode of Over To You, we look at the BBC World Service’s efforts to reach the next generation while continuing to serve its existing audience. Journalism and media students from around the world share their news habits, while BBC audience research reveals what younger people say they want from journalism. We hear about What in the World, a programme created with younger audiences in mind, and discover the changes BBC Swahili has made after almost 70 years of broadcasting.