Three games in, it's three defeats for new Hibs manager Marink Reedijk, with only one more match to play before next Sunday's Edinburgh derby League Cup semi-final against Hearts.
The onus is now on Wednesday's league trip to St Mirren to build some sort of momentum and confidence for Hampden.
On the plus side, Newell took full advantage of his unexpected start, not just with his quick thinking assist but his overall performance over 76 minutes after limited game time in recent weeks.
Perhaps the windy conditions played their part but what will frustrate the Hibs faithful is the ease with which they gave up their lead. The closest player to Kerr as he nodded Benjamin Nygren's delivery into his own net was team-mate Elding.
The Klidje chance proved to be the real turning point, though. Difficult as it was to convert a lofted cross-field ball, inability to do so and Duran showing a ruthlessness at the other end really dented Hibs' hopes.
Hibs did not crumble after falling behind and made the second period a contest, without really threatening Sam Johnstone's goal.
Veteran Scotland defender Grant Hanley was thrown on in the closing stages to boost Hibs' attack - to no avail.