Business Daily
Can Route 66 towns survive on nostalgia?
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28 September 2026
Available for over a year
We're heading west along America's famed Route 66. As the road celebrates its 100th birthday, Victoria Craig finds out whether the pull of neon-drenched nostalgia is still attracting visitors and whether new investment can secure the future of the towns that depend on it.
Presenter/producer: Victoria Craig
You can email the team: businessdaily@bbc.co.uk
(Photo: A sign celebrating 100 years of Route 66: Credit: Victoria Craig)
